Traffic Or Conversion: What Is More Important?

Regardless of your business and your potential, digital marketing is something that has to be used. Of all elements, parts, and factors associated with this process, traffic and conversion are the best-known and the most common elements. If you are planning to start your new digital marketing campaign in Singapore, you will have to know something first. Traffic and conversions are not as linked as you may believe!

Importance of traffic

Each marketing agency Singapore can help you boost your traffic and it is a good thing. More traffic means more potential and better business awareness. Paired with the wave effect (when one user shares your business to another and so on) traffic can get through the sky in no time at all. We agree it is the first element of digital marketing, at least when it comes to results.

There is but however. You just launched a huge campaign and your traffic is through the roof. You get more and more visitors per day, but your profit isn’t going anywhere. Visit a marketing agency Singapore and you will get an answer instantly. Basically, this is the main drawback with traffic. In order you to understand, we must move to the next part.

Importance of conversion

Conversion simply means the percentage of the visitors who became your customers. The more the merrier, we all know that. It is logical to assume that more traffic means more conversion, which is directly linked to a higher profit.

The answer to the aforementioned matter is that you get plenty of traffic, but you are still low on conversion. There is a simple answer and not so simple solution for this problem. The main thing to remember here is that conversion is actually more important than the traffic!

The cause of problem and the solution

Think like this. You have a great store with the excellent window display. Many people will enter your store. However, once they do, they will notice poor-quality layout, bad products and salesmen will discuss their plans for weakened, rather than to assist the potential customer.

Precisely this happens to your website when you have traffic, but you are low on conversion. People are coming, but they are not interested in the services or products once they see them. Despite the fact your website looks awesome, there is something wrong. Usually, the main problem is in the content. It is well-written, but it doesn’t emphasize the product you want to sell. It is too commercial, or it doesn’t provide the solution for a problem a customer has.

When it comes to the content only, you must use WE or YOU to make it more appealing to your visitors. It also must be direct and well-categorized. Nowadays, a sea of text isn’t a great choice and it will probably force many of the visitors to leave. Short and direct is the best way to go. Anyway, there are several other steps you should implement.

  1. Use proper conversion tools only – None of this will work if your conversion tools are poor-quality. You will get wrong data which will force you to adapt the strategy for a completely wrong problem solution.
  2. Improve user experience – Make the time, a user spends on the website worth it. Use media and high-quality images instead of some poor graphics. Provide as many details (important) to the visitor in the shortest period of time.
  3. Use landing page rather than the main website – Not a single digital marketing agency in Singapore recommends using the main website as a landing page. This is mandatory because a landing page is optimized to deliver a specific type of information to the visitor, while the main website will deliver all of the services you have. A high-quality landing page is simply more important than the rest of the website.
  4. Eliminate permutations – This aspect is relevant to the end result, to conversions. If you offer plenty of different possibilities, consumers will walk away. Why? They will be stressed while choosing what they actually need. We all know that it is in the human nature to leave once stress occurs. Basically, provide to the consumers what they want (this is based on a research) not all what you have.

Now, you should see how the conversion rates are going up. It may be a complicated procedure, but it is essential if you want to have visited and profitable websites, not only visited.

The final thought

Nowadays it isn’t important how great your business offer. It is important what you actually provide. As such, a window display won’t take you anywhere, but a well-directed interior will. Keep in mind that you offer a complete service, not just a part of it. Knowing this, you can relax and wait your traffic and conversion go up.

How the Internet is Shaping Marketing

These days, internet and marketing always goes hand in hand with each other. Digital marketing or online marketing wouldn’t have been possible without the internet. Previously, we had no other option but to go out to the shopping malls and stores to buy whatever we wanted. But because of the internet now we have other options like shopping online. All you need is an internet connection and you are good to go. This has made life easier for people specially those who hate shopping but still has to buy things for the sake of it. No matter what you want, you can order it online. All this is made possible because the digital marketers could identify the power of the internet and used it as a tool to promote their personal gains. Truth be spoken, both public and business houses are benefitted from digital marketing and the internet in different ways.

To put in simple words, digital marketing is a term that is used to define the different techniques and strategies that are used to promote and sell products online. Business houses make use of digital marketing to attract customers in order to sell their goods and services online. Digital marketing surpasses traditional marketing in a number of ways. It is because of digital marketing that digital marketers can make use of marketing techniques that have never been possible before. Like for example, the use of animation, graphics, gifs, and videos. All these innovative ideas are used to attract customers which help a business to flourish faster. Apart from these, digital marketing has plenty of other benefits to provide.

How Can Digital Marketing Benefit a Company?

Proper use of digital marketing can help your business reach new heights. Avail the following benefits of digital marketing to give your business a power boost:

  • It’s a cost effective method of marketing when compared to traditional way of marketing. Digital marketing products are available in scalable sizes so that both small and big businesses can make use of these products to reach its target customers.
  • Digital marketing can reach a large mass of consumers. It can be used to reach consumers globally and not be restricted to a specific geographic area like in the case of traditional marketing.
  • In digital marketing you can make use of various innovative techniques or come with new creative ideas and use to attract more customers which are not possible with the traditional form of marketing.
  • In digital marketing you can measure your results and get reliable reports which will let you know that how many people have opened your mail or clicked on your link.
  • Digital marketing allows you to interact with your customers and know their views and opinions which will help you to better your products and services.

How Does It Apply to Singapore?

For people who do not know, Singapore is a giant digital marketing hub in the world. With an internet speed of 38mb per second and more than 90% of the population heavily dependent on the internet it is the real deal in the world of digital marketing. It is obvious that such a great infrastructure will attract the attention of digital marketing agencies from all over the world. A number of international agencies have set up their business in Singapore in the recent years. It is because of this reason that the number of digital marketing agency in Singapore is increasing day by day. The field of marketing agency in Singapore has a huge scope. More than half of the online retail in South Asia happens in Singapore alone. Hopefully, this gives you a fair idea about the power of digital marketing in Singapore.

Singapore has witnessed a tremendous growth in the digital marketing sector in the last few years. At this rate it is sure that more digital agency in Singapore will sprung up in the coming years.

Bringing About Success Through Digital Marketing

In the modern world, people have quick access to data and information at any time being at any location. And all the credit goes to the advancement of Internet. Nowadays, people can globally access their required information with the help of computers, mobiles, etc. being a part of this digital world will help people to move ahead towards success and progress of the country. The world is highly influenced by this digitization, each and every business; either small or big is trying its level best to grab a place for itself in the online field.

Digital marketing is crucial for one company or any business for attracting fresh and a large number of customers in order to build up a loyal relationship through electronic channels. In case one is posting something good or gives positive feedback about a particular company, it automatically gets categorized into the good books of everyone who are working on the same ground.

The digital space is considered as a field full of contents and data being target oriented. Contents creation and sharing have now become possible being a digital boom. Jobs relating content creation are growing because of the importance of content marketing. Digital marketing has now become a business being greatly profitable for entrepreneurs. Maximizing one’s potential is an essential requirement in the field of digital marketing. Currently, one is supposed to breathe through digital channels, consider all the digital marketing aspects, get online so as to get much attention.

Here are few tips on how one can achieve success through digital marketing:

1. Reorganize your presence

One must reorganize their online presence in case they are not getting enough traffic. One must be present on all the media platforms. Assessing the company’s strategy is required so as to be aware whether it needs more strength or some overhauling.

2. Cleaning up the weeds

One must keep checking whatever pops up in the Google. Auto generated pages must be reviewed along with flag impersonators. One can also use this crucial time for checking whether their pages are performing well along with the bounce rates. One should clean up unwanted weeds and sort out the reason for effective performance.

3. Giving a new look

One can get indulged into a new life just by getting their visuals freshened up. One can include their business photos on social media accounts, serving the purpose effectively.

4. Acquiring a fresh tool

After providing a new look to one’s digital presence, one should take up the marketing standards by using correct tools online. Digital marketing with the help of all these, have become affordable and can be easily integrated into one’s business, though being a bit complex and time-consuming.

For an impactful operation in digital marketing, one can look up to the following steps to get started with the marketing procedure:

1. Elucidating Objectives

One must have clear objectives which will help in digital marketing as it is responsible for revealing an impactful strategy. The goals must be outlined, and the direction must be determined in order to get those purposeful objectives aligned, being specific, measurable and realistic. The target audience must be identified, the market must be comprehended, and the objectives must be ensured whether they meet the strategies as an informed decision.

2. Developing Brand Consistency

A brand consistency is something that has got its own expectations, whether on social media platforms or on personal websites, including the digital marketing strategy. Developing brand consistency is mandatory along with colors, fonts, taglines, images and attractive features.

3. Building up Digital Marketplace

A digital marketing campaign mainly focuses one’s virtual home which is none other than your website. This calls for the need of building up a digital marketplace which should be engaging, mobile friendly and responsive.

So, Singapore is one such place that gets into the list of one of places that keep up their pace with changing trends in digital marketing. So, when you are thinking of getting your business boosted with the help of digital marketing, choose any digital marketing agency in Singapore to attain greater success.

The Rise of a New Type of Agency in Singapore

During the advancement of this world, we have seen how the rise of digital marketing has started capturing this world. The rise in digital marketing also opened up many gateways to the rise of technology and has been serving as a profit oriented platform for many business groups. Starting back in the 1980s, it gradually increased its way through the popularity of this world and today, in 2017, it sits as the king of the marketing industry.

Many places have already seen the rising numbers relating to digital marketing, which has swiped off normal marketing. While other places are less on digital marketing, records show that if the concept of digital marketing rises its way through the popularity at this rate, sooner the places which are not so much into digital marketing will also depend on digital marketing for the economic development. The concept of digital marketing has also led a big influence on the economy of individually each and every place and also altogether the entire world.

During the advancement of this world, we have seen how the rise of digital marketing has started capturing this world. The rise in digital marketing also opened up many gateways to the rise of technology and has been serving as a profit oriented platform for many business groups. Starting back in the 1980s, it gradually increased its way through the popularity of this world and today, in 2017, it sits as the king of the marketing industry. Many places have already seen the rising numbers relating to digital marketing, which has swiped off normal marketing. While other places are less on digital marketing, records show that if the concept of digital marketing rises its way through the popularity at this rate, sooner the places which are not so much into digital marketing will also depend on digital marketing for the economic development. The concept of digital marketing has also led a big influence on the economy of individually each and every place and also altogether the entire world.

Laying our focus on the influence of digital marketing in Singapore, today we shall have a look at the different digital marketing agency in Singapore which keeps up to the expectations.

We call them digital marketing agencies

Following are some of the known marketing agency in Singapore which have been serving the needs of digital marketing efficiently.

  1. Volcanic Interactive: This is a company which has won many awards in this field like experienced marketers, strategists, consultants, and storytellers. The creativity and the innovative ideas led by the team of Carbon Interactive has led them to win many awards. They are also known to work with Paper One, Esplanade Singapore, Star Cruise, Singapore Grand Prix, Singapore Polytechnic and NTUC Link.
  2. Peony Studio Pte Ltd: This Company is known to provide information technologies solution based on the web and solutions regarding market orientations with the application of web designing.
  3. Paramount Media: This is an agency which is known to provide a large variety and a comprehensive list consisting of services which are online along with campaigns based on strategy and famous online platforms such as Yahoo, Bing, Google, and Facebook. The mark of achieving success for this company is represented by the recognition which they have received from Google.
  4. The Ronettes: The priority of this agency is to keep their customers happy all the time and depends on that for their recognition. This happiness is implemented by the level of creativity and holding campaigns which are actually useful and serves good amounts of “measurable results.” The core services laid by this agency are the advertisements on Facebook, advertisements on Google Search and web designing.
  5. Kerry 360: The core belief of this agency is to hold a relationship with clients for a long period of time. They believe in doing so by satisfying their clients 100% by the services offered.

What we have highlighted here is just a few digital marketing agencies in Singapore that assumes the prior responsibility of holding up to the rise of the influence of digital marketing in Singapore. If seen, there are around 30 agencies like such, but these five are the ones leading the way.